Fast Food Restaurant
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New Jersey/USA
Chicken Labb
Chicken Labb is a fast-casual restaurant concept that reinterprets the dining experience through the aesthetic language of an industrial food laboratory. Inspired by processes of experimentation, production, and innovation, the project transforms the brand’s identity into a distinctive architectural experience.
Industrial Identity
The exterior is defined by standing seam metal cladding, aluminum composite panels, exposed concrete surfaces, and industrial exhaust stacks, creating a bold and recognizable presence within the urban context. Graphic interventions and brand elements soften this technical expression while reinforcing the playful character of the concept.
